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	<title>YerbanLegend.com &#187; Ready To Drink</title>
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		<title>Ready To Drink Yerba Mate</title>
		<link>http://yerbanlegend.com/2007/09/26/ready-to-drink-yerba-mate/</link>
		<comments>http://yerbanlegend.com/2007/09/26/ready-to-drink-yerba-mate/#comments</comments>
		<pubDate>Wed, 26 Sep 2007 14:39:28 +0000</pubDate>
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				<category><![CDATA[Ready To Drink]]></category>

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		<description><![CDATA[A mate, bombilla, fresh yerba and some hot water &#8211; are all of the implements necessary for the great South American social traditionÂ of sharing a mate. The ritual takes time; it&#8217;s not supposed to be rushed. The whole idea is to relax and enjoy the yerba mate experience. But, have you ever wished that you [...]]]></description>
			<content:encoded><![CDATA[<p>A mate, bombilla, fresh yerba and some hot water &#8211; are all of the implements necessary for the great South American social traditionÂ of sharing a mate. The ritual takes time; it&#8217;s not supposed to be rushed. The whole idea is to relax and enjoy the yerba mate experience.</p>
<p><a href="http://yerbanlegend.com/wordpress/wp-content/uploads/2007/09/yerba-gourd-thermos_edited.jpg" title="Yerba, gourd, thermos, etc."><img align="middle" width="250" src="http://yerbanlegend.com/wordpress/wp-content/uploads/2007/09/yerba-gourd-thermos_edited.jpg" alt="Yerba, gourd, thermos, etc." style="width: 250px" title="Yerba, gourd, thermos, etc." /></a></p>
<p>But, have you ever wished that you could buy a bottle or can of yerba mate that was already prepared and ready to drink?</p>
<p>The <em>ready to drink </em>is now so prevalent in the beverage industry that these pre-measured, pre-mixed, pre-packaged drinks are referred to as <strong>Ready To Drink</strong> or by the abbreviation <strong>RTD</strong>. In today&#8217;s fast paced society, you should not be surprised to learn that yerba mate RTDs are rapidly gaining in popularity, and in space on shelves of specialty markets.</p>
<p><span id="more-40"></span></p>
<p><strong><a href="http://yerbanlegend.com/wordpress/wp-content/uploads/2007/09/matte-leao.jpg" title="Matte Leao"><img align="left" width="120" src="http://yerbanlegend.com/wordpress/wp-content/uploads/2007/09/matte-leao.jpg" alt="Matte Leao" style="width: 120px" title="Matte Leao" /></a><a href="http://www.matteleao.com.br/ingles/liquid.htm" title="Matte Leao">Matte Leao</a></strong>Â has been sold as an RTD in Brazil for more than 20 years.Â ItÂ isÂ available asÂ Original, and with added flavors like Lime or Peach,Â or with added Guarana, and there is even a Diet version. It comes inÂ plastic cups or bottles of various sizes (i.e. 300, 500 or 1,500 ml).Â </p>
<p>Mate Leao isÂ just one of the innovative yerba mate beverages from a Brazilian company called <strong>Leao Junior S.A.</strong> Earlier this year, the <strong>Coca-Cola </strong>unit in Brazil announced the acquisition of this 100+ year old company. As a result of the acquisition, this popular RTD made from <em>erva</em> mate (that&#8217;s <em>yerba</em> mate in Portuguese)Â may soon be available in the United States.</p>
<p><strong><a href="http://yerbanlegend.com/wordpress/wp-content/uploads/2007/09/materva.jpg" title="Materva"><img align="left" width="120" src="http://yerbanlegend.com/wordpress/wp-content/uploads/2007/09/materva.jpg" alt="Materva" style="width: 120px" title="Materva" /></a><a href="http://www.cawy.net/cawy-eng.swf" title="Materva">Materva</a></strong>Â is a yerba mate soda that has been available in Cuba and other parts of Latin America for decades. The Materva Soft Drink Company started in Matanzas,Â Cuba in 1920, was nationalized by Castro in 1960 andÂ all rights to the product wereÂ bought by Cawy Bottling Co. Inc.Â of Miami in 1965.Â (Cawy, a Cuban company founded in 1948, wasÂ re-established inÂ the U.S. following the communist takeover.)</p>
<p>The Materva brand (a combining of theÂ words <em>mate</em> and <em>erva</em>) is offered both as Original and Diet. It comes in 12 ounce cans, but not in bottles.</p>
<p>Think of it.Â  Now there isÂ a soda with vitamins, minerals and other nutrients and antioxidants. What a concept! Materva tastes a little like cream soda, has less caffeine than Coke or Pepsi and it&#8217;s good for you. It&#8217;sÂ a staple at most Cuban restaurants, just like empenadas,Â and is widely available across the United States.</p>
<p><a href="http://yerbanlegend.com/wordpress/wp-content/uploads/2007/09/guayaki-cold.jpg" title="Guayaki"><img align="left" width="120" src="http://yerbanlegend.com/wordpress/wp-content/uploads/2007/09/guayaki-cold.jpg" alt="Guayaki" style="width: 120px" title="Guayaki" /></a><a href="http://www.guayaki.com/" title="Guayaki"><strong>Guayaki</strong></a>Â got into the act a few years agoÂ with a 16Â ounce bottled yerba mate energy drink. Energy drinks are the status beverage of the new century and these Guayaki offerings are very avant-garde. The originalÂ flavors were Empower Mint, Raspberry Revolution and, of course, Traditional Mate.</p>
<p>A few months ago I stopped byÂ Guayaki&#8217;s U.S. headquarters and Chris Mann,Â Chairman of the Gourd,Â introduced me to the new rainbow flavors &#8211; Pure Passion, Pure Mind and Pure Endurance<em>.</em> There is also an Unsweetened MateÂ <em>-</em>Â so there isÂ a flavorÂ for just about every taste. TheÂ newÂ flavors have added herbs, spices and fruit to addÂ various health benefits. Thanks to great marketing &#8211; and market penetration -these seven RTDs are more available than most brandsÂ throughout the United States.</p>
<p><strong><a href="http://yerbanlegend.com/wordpress/wp-content/uploads/2007/09/sol-mate.jpg" title="Sol Mate"><img align="left" width="120" src="http://yerbanlegend.com/wordpress/wp-content/uploads/2007/09/sol-mate.jpg" alt="Sol Mate" style="width: 120px" title="Sol Mate" /></a><a href="http://www.drinksolmate.com/" title="Sol Mate">Sol Mate</a></strong>Â is a sparkling energy/soft drink that comes in two flavors: Original and Lemon Lime. More flavors are in the planning stages. This new organic RTD is made with roasted yerba mate and has about 60 mg of caffeine per 10Â ounce bottle. It was developed in 2005 by three yerba mate enthusiasts withÂ natural and organic food backround and experience. I should mention that this one tastes great.Â It is bottled in Canada by <strong>Sol Mate Beverage Group Ltd.</strong> and available throughout the United States.</p>
<p><strong><a href="http://yerbanlegend.com/wordpress/wp-content/uploads/2007/09/tea-scene.jpg" title="Tea Scene"><img align="left" width="120" src="http://yerbanlegend.com/wordpress/wp-content/uploads/2007/09/tea-scene.jpg" alt="Tea Scene" style="width: 120px" title="Tea Scene" /></a><a href="http://www.teascene.net/" title="Tea Scene">Tea Scene</a></strong>Â is a newÂ line ofÂ RTD teas. One of the &#8220;teas&#8221; from this new company is -Â Organic Iced Tea &#8211; Yerba Mate. All of their teas come in 16 ounce bottles.Â I expect other tea producers to start offering RTD yerba mate as a part of their product line too. Yerba mate is not really a tea per se, but there is a lot of commonality in the customer base &#8211; people looking for a non-carbonated alternative to soft drinks. Many large yerba mate growers are now growing tea, so it seems appropriate that the tea companies should also offer yerba mate. Tea Scene products are made by <strong>Tonic Scene Company</strong> and available mostly in Southern California at this time.</p>
<p><strong><a href="http://yerbanlegend.com/wordpress/wp-content/uploads/2007/09/gingerade-mate.jpg" title="GingerAde Mate"><img align="left" width="120" src="http://yerbanlegend.com/wordpress/wp-content/uploads/2007/09/gingerade-mate.jpg" alt="GingerAde Mate" style="width: 120px" title="GingerAde Mate" /></a><a href="http://gingerade.com/" title="GingerAde">GingerAde Mate</a></strong> is a newÂ RTD from Hawaii. It is from a line of organic juice drinks made by <strong>Big Island Organics</strong>. It is a combination of ginger lemonade and Guayaki yerba mate and comes in 16 and 32Â ounce bottles. Watch out for this one &#8211; it&#8217;s different. The ginger taste is unique and refreshing, and very strong.Â Melting ice cubes on a hot day will dilute the potency,Â but you may want to add a few drops of stevia to smooth it out.Â GingerAde MateÂ is widely available in Hawaii and parts of California.</p>
<p><strong><a href="http://yerbanlegend.com/wordpress/wp-content/uploads/2007/09/mateveza.jpg" title="Mateveza"><img align="left" width="120" src="http://yerbanlegend.com/wordpress/wp-content/uploads/2007/09/mateveza.jpg" alt="Mateveza" style="width: 120px" title="Mateveza" /></a><a href="http://mateveza.com/" title="Mateveza">Mateveza</a></strong>Â is a yerba mate ale. The idea for an alcohol based yerba mate RTD had to happen I suppose. Each 22Â ounce bottle contains 120 mg of caffeine and 5% alcohol. Mateveza (a combining of the words <em>mate</em> and <em>cerveza</em>) is brewed and bottled by <strong>Mateveza USA</strong> in California and is available throughout the United States.</p>
<p>There you have it.Â There is no longer aÂ need toÂ take a gourd, thermos, yerba, etc., etc. just to have a mate. If a tea bag isn&#8217;t convenient enough, there is a ready toÂ drink yerba mate madeÂ for every occasion.</p>
<p>RTD yerba mate takes away most of the excuses people give me for not having their three mates a day for good health.</p>
<p><strong>Salud!</strong></p>
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