We are continuing our discussion of how to compare brands of yerba mate. Last time we considered the composition of the yerba and the color of the brewed mate. This time we will focus on the attributes of the resulting yerba mate infusion.
Prior to 1982, the only yerba mate coming into the United States was for the personal use of South Americans who either brought it with them, had friends or family members send it to them or made elaborate arrangements to buy it from a South American company.
It was a simple case of serendipity that prompted James A. May to create the first U.S. brand of yerba mate — Wisdom of the Ancients. Jim May is the president and CEO of Wisdom Natural Brands. I recently had the opportunity to visit with Jim at his office in Arizona and hear his story first hand.
Jim Worsham - is the author, editor, publisher, and owner of this blog. He resides in Long Beach, CA.