YerbanLegend.com

A mate, bombilla, fresh yerba and some hot water - are all of the implements necessary for the great South American social tradition of sharing a mate. The ritual takes time; it’s not supposed to be rushed. The whole idea is to relax and enjoy the yerba mate experience.

But, have you ever wished that you could buy a bottle or can of yerba mate that was already prepared and ready to drink?

The ready to drink is now so prevalent in the beverage industry that these pre-measured, pre-mixed, pre-packaged drinks are referred to as Ready To Drink or by the abbreviation RTD. In today’s fast paced society, you should not be surprised to learn that yerba mate RTDs are rapidly gaining in popularity, and in space on shelves of specialty markets.

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If you tried yerba mate once or twice and were put off by its pungent, earthy taste, try it again. It’s an acquired taste and over time most people find that they actually savor it. Such is the evolution of many a novice turned connoisseur. The flavor of mate cannot be compared to coffee or tea. Yerba mate has its own unique flavor and surprisingly there are many variations.

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